I blogged before about Team Coco!'s online site and how it was true to the Conan "brand". Not to mention, much more so than any other late-night host. Advertising Age recently posted a story on Conan pitching its reach online to advertisers. But dollars and sense-wise, the real deal is how the show does on TBS in the ratings war for TV viewership. According to the article:
Turner is making the case that Mr. O'Brien's combined online and TV audience reaches 20 million people between 18 and 49, and telling sponsors they recall ad messages a few percentage points better than is the norm for people who watch late-night talk shows. The average time spent viewing "Conan" content on his website, TeamCoco.com, has increased 30% since the show launched, and the average time spent per visitor on the site has increased 103%, according to Turner. On Facebook Mr. O'Brien has 1.7 million "friends," according to the network-more, as it turns out, than his average TV viewership in his first year on the air so far.
To attract the show's target demographic, Conan should probably just focus their media strategy online, rather than trying to win over a bigger TV audience. It seems like the dapper late-night host has a shot at staying on-air by better informing that strategy, rather than pitch to the obvious rote.
ConanOBrien Conan O'Brien
Just found out that @TeamCoco was also the name of the Chanel softball team.
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