Wow. So not even considering another presidential run, in any capacity, whatsoever. That leaves Republican Michele Bachmann to represent the ladies thus far? Ouch. The Hillary of times past seems to have disappeared: What's with the shoulder-length hair, bright toothy smile, and "Oh my goodness, no" look in her eye at the suggestion? And sense of camaraderie with that model-perfect Today newscaster? Ugh. Make me wistful for the ball-breaking hard-ass Hillary of yore.
Well, in other news, Bobby Jindal was re-elected governor of Louisiana. An underdog by default, he was the first Indian-American governor, elected in 2007. My bet there are a fair share of Republicans eyeballing Jindal with a greedy look in their eye for party considerations down the road. Probably a little more legit cause than Herman Cain and his abortion stance.
Monday, October 24, 2011
Think Different. Words of Wisdom by Steve Jobs (and ad agency Chiat Day).
Apple did a revolutionary commercial TV spot in 1984. 1984 was the year of George Orwell, Apple's ground-breaking Superbowl ad, and IQ84 is the title of Japanese author Haruki Murakami's latest book, the English translation over 900 pages. It was an inspiring year, marked by great works then and now.
Apple's headquarters held a tribute to Steve Jobs in Cupertino, CA, which you can watch on the company's website, here. During the tribute, Cook also quoted from Jobs (Steve Jobs, not the religious text--I will paraphrase the quote) simplicity can be harder to achieve than complexity. That's why the tagline "Think Different", the very definition of Apple as a brand, encapsulated both the company and what its achievements meant and would mean to the world, in such a perfect and I daresay American way. It's not just where we've been, but where we're going together that matters.
The company's successive CEO, Tim Cook, said the spot following that mind-blowing Superbowl ad was initially supposed to be narrated by Steve Jobs. But then Richard Dreyfusss did instead, to ensure the meaning of the ad stayed with the company, rather than glorify Jobs's role. I have to say, the Jobs version is way better, but the creative choice was probably apropos at the time. Text from the narrated spot enclosed below, as well as video:
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. – "Think Different", narrated by Steve Jobs
Apple's headquarters held a tribute to Steve Jobs in Cupertino, CA, which you can watch on the company's website, here. During the tribute, Cook also quoted from Jobs (Steve Jobs, not the religious text--I will paraphrase the quote) simplicity can be harder to achieve than complexity. That's why the tagline "Think Different", the very definition of Apple as a brand, encapsulated both the company and what its achievements meant and would mean to the world, in such a perfect and I daresay American way. It's not just where we've been, but where we're going together that matters.
The company's successive CEO, Tim Cook, said the spot following that mind-blowing Superbowl ad was initially supposed to be narrated by Steve Jobs. But then Richard Dreyfusss did instead, to ensure the meaning of the ad stayed with the company, rather than glorify Jobs's role. I have to say, the Jobs version is way better, but the creative choice was probably apropos at the time. Text from the narrated spot enclosed below, as well as video:
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. – "Think Different", narrated by Steve Jobs
Monday, October 17, 2011
Just Drive
Saw "Drive" in the theaters! Highly, highly, recommend. Especially if you live in L.A., namely downtown L.A. A lot of the film was shot 'round these here parts.
Track by Kavinsky with vocals by Lovefoxx of CSS posted here. You're welcome.
The film was actually based on a book by James Sallis. How about that jacket on the cover? Ridiculous.
Save Conan!
I blogged before about Team Coco!'s online site and how it was true to the Conan "brand". Not to mention, much more so than any other late-night host. Advertising Age recently posted a story on Conan pitching its reach online to advertisers. But dollars and sense-wise, the real deal is how the show does on TBS in the ratings war for TV viewership. According to the article:
Turner is making the case that Mr. O'Brien's combined online and TV audience reaches 20 million people between 18 and 49, and telling sponsors they recall ad messages a few percentage points better than is the norm for people who watch late-night talk shows. The average time spent viewing "Conan" content on his website, TeamCoco.com, has increased 30% since the show launched, and the average time spent per visitor on the site has increased 103%, according to Turner. On Facebook Mr. O'Brien has 1.7 million "friends," according to the network-more, as it turns out, than his average TV viewership in his first year on the air so far.
To attract the show's target demographic, Conan should probably just focus their media strategy online, rather than trying to win over a bigger TV audience. It seems like the dapper late-night host has a shot at staying on-air by better informing that strategy, rather than pitch to the obvious rote.
ConanOBrien Conan O'Brien
Just found out that @TeamCoco was also the name of the Chanel softball team.
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