Monday, December 20, 2010

Double Meaning

The Nissan Juke iAd was put together in an interactive comic-book style format:

Nissan Juke iAd Demo from Garrett M. Smith on Vimeo.


juke
1. a move intended to deceive (an opponent).

2. feint, usually intended to deceive a defensive player.

EXAMPLE: I would have told you the boss's critique of our work, but I decided to juke you instead and take all the credit.

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