Tuesday, March 27, 2012

Outdoor Advertising: The Right Font is Worth a Lot More Than a Grand

What is with the font on this billboard, for the Eddie Murphy film, A Thousand Words? When I glanced at it, while driving in L.A., at first I thought it was for somewhere you get salads or healthy groceries.

Although, the title for this film is not much to speak of, either. Is it possible its short for the ol' saying A picture is worth a thousand words? Resort to cliches, Hollywood, rings a bell in the social consciousness every time.




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